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For anyone growing cannabis as a business or working in the cannabis industry, you know that having a great product or growing top-shelf cannabis is only half the story. The other half is shaping your message in a way to effectively reach your audience. On that note, I had the pleasure today of interviewing my good friend Shango Los, who has had his feet in both the marketing and cannabis world for a long time now. Shango Los is the founder of Shaping Fire and the host of the Shaping Fire podcast. If you haven’t had a chance to check...

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